In the next decade, we will see a dramatic shift in the way breweries operate.
Here are 15 things that will change the way you approach your brewery business:
1. Increased Regulation And Scrutiny From Government Agencies
The beer industry is already highly regulated, but we can expect even more stringent rules and regulations in the future. This could include everything from new labelling requirements to limits on taproom hours and operations. Brewers will need to be prepared to comply with these new regulations or face stiff penalties.
2. More Competition From Large, Multinational Breweries
The craft beer boom of the past few years has attracted the attention of some of the world’s largest breweries. These companies have deep pockets and can invest heavily in marketing and distribution. As a result, small and independent breweries will need to work harder to differentiate themselves and stand out in the marketplace.
3. Increased Pressure To Go Global
As the craft beer market matures, we can expect to see more breweries expanding into international markets. This could mean opening new brewing facilities or simply exporting beer to other countries. Either way, brewers will need to be prepared to compete on a global scale.
4. New Technologies And Processes
The brewing industry is constantly evolving, and new technologies and processes are being developed all the time. Brewers who want to stay ahead of the curve will need to embrace these innovations and incorporate them into their operations.
5. Changing Consumer Tastes
Consumer tastes are always changing, and brewers need to be prepared to adapt their products to meet these shifting demands. This could mean anything from brewing new styles of beer to offering new flavour profiles.
6. More Focus On Sustainability
As the public becomes more aware of environmental issues, breweries will need to do more to showcase their commitment to sustainability. This could include everything from using renewable energy sources to packaging their products in recyclable materials.
7. Greater Emphasis On Social Responsibility
As the craft beer industry continues to grow, we can expect to see a greater emphasis on social responsibility. This could manifest itself in several ways, such as supporting local charities or hosting community events. Regardless of how it manifests, it’s clear that breweries will need to do more to give back to their communities.
8. Be Prepared For Some Trial And Error
Not every batch of beer you brew will be a winner. You’re likely to have more failures than successes when you first start brewing. Don’t get discouraged—each batch of beer you make will teach you something new and help you improve your skills.
9. You’ll Need To Invest In Some Quality Equipment
Brewing your beer requires some specialized equipment, such as a brewing kettle, fermentation vessel, and bottling setup. If you’re serious about making great beer at home, you’ll need to invest in some quality gear.
10. The Rise Of The Microbrewery
In recent years, there has been a boom in the number of small-scale breweries of microbreweries popping up around the world. This is in part due to the growing popularity of craft beer, but also because it is easier than ever before to set up a small brewery.
11. More Women Are Drinking Beer
Traditionally, beer has been seen as a “man’s drink” but that is slowly changing. In the US, for example, the percentage of female beer drinkers has increased from 21% in 2010 to 31% in 2016. And it’s not just the US – more and more women around the world are enjoying a pint.
12. The Rise Of Home Brewing
With the craft beer boom has come a renewed interest in home brewing. More people than ever before are trying their hand at making their beer, often with great success.
13. More Breweries Are Going Green
Environmental awareness is on the rise and that is also true in the world of beer brewing. Many breweries are now using sustainable practices, such as using solar power or recycled water.
14. Beer Is Becoming More Diverse
While the traditional lager is still the most popular type of beer, there is a growing trend for more unusual and diverse beers. This includes everything from fruity IPAs to sour beers and even non-alcoholic options.
15. New Challenges And Opportunities
Finally, we can expect the craft beer industry to continue to face new challenges and opportunities in the years ahead. As the market evolves, brewers will need to be prepared to adapt and change with it. This could mean anything from developing new products to expanding into new markets. No matter what the future holds, one thing is certain: the craft beer industry is here to stay.
Cheers!
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